MUST HAVE RESOURCE FOR Creative Floral Designers
The WildflowerAcademy Membership delivers incredible value to passionate florists
In the Wildflower Academy Membership you'll learn:
-1-
Design Fundamentals
Dive deep into the Principles and Elements of Floral Design, colour theory, selecting ingredients and how to achieve each floral brief with ease
-2-
The Process
A refined process is the secret to an efficient and profitable business. You will learn the systems and software required to effortlessly work with clients from inquiry to testimonial
-3-
The Biz Stuff
Fall in love with your business and implement creative solutions that ensure your profit margins and mindset are sitting high. You will gain knowledge on how to run a successful floral design business that you get to sculpt into what you whatever you desire
You + The Wildflower Academy Membership = everything you need to create your dream floral business
If you've ever wondered "Why is this industry so damn difficult to crack?
The hours are wild, the flowers undervalued and the clients so demanding!"
Or maybe you've tried to find your floral community and found only people to be secretive and competitive in your search.
Either way, the Wildflower Membership offers the answers with classes jam-packed with knowledge on EVERYTHING you need to know about floristry PLUS a thriving, supportive and bloody friendly flower community that has your back!
A Note From Ash...
Hey Flower Lover,
When I began my floral journey over 12 years ago I struggled to find up-to-date educational resources, sustainable techniques and a non-competitive community.
Throughout the years I learnt through many trials and many errors my techniques and built up a beautiful floral community around me.
Wildflower Academy allows me to pass on my knowledge and experience of working for over a decade in the wedding industry, retail spaces, overseas destination weddings and large-scale events.
Sharing every misstep, hard lesson learnt and success story means that you can fast-track your business to create the dream floral life you desire.
I'll see you in there!
Imagine...
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Personalised feedback and support to help you target your challenges, level up your skills and take your business further
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Having clear, specific steps to accomplish the dreamiest floral briefs, attract dream clients and ensure your business is profitable
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A floral community to hold you accountable, offer support, new perspectives and celebrate your wins as you grow your floral dreams unfold
What's Included
#1- An extensive class library
We have a huge library of content for you to dive straight into as soon as you join, from multiple classes on topics ranging from bouquet design to sustainable installations, to quoting processes and in-depth video tutorials that deep dive into a range of specific techniques
Learn what you need, when you need to, from wherever you want.
#2- A Private Floral Community
Our community is the heart of the Academy and the place to go for answers to your questions, to get feedback, to gain support or inspiration, or simply get to know other like-minded florists.
Find your flower people
#3- Early bird access, exclusive discounts and sneaky perks
Wildflower Academy Members get to be absolutely spoiled and we're not afraid to play favourites. You'll be the first to know about live workshops, coaching calls, sneaky deals and any other offerings from Wildflower Academy.
Enjoy those membership bonuses
How do I know if I'm ready?
Perfect for you if:
- You're feeling stuck in your designs and looking to level up your designs
- You're ready to start taking your floral business seriously
- You're overwhelmed by doing this on your own and wish you had someone to bounce ideas off or give direction
- You find yourself burnt out, not creating the florals you love, working with difficult clients and wondering where your profits are
- You're looking to align your business practices with your sustainable values to make a positive change
- You're feeling lonely on your flower journey and want to find your flower people
Not for you if:
- You're an excuse maker and you blame 'bad luck, 'lack of time' or 'the universe' for your business results
- You aren't willing to take advice and be coachable
- You can't invest in yourself and your success
- You aren't ready to take the necessary steps to move your business to the next level
- You want to keep procrastinating, being unproductive and staying static in your life and business
- You like learning but don't put things into action
- You're not ready to take this flower biz seriously
Let's take a look at what topics we cover
Bouquets:
Covering a wide range of bouquet styles, you will learn which mechanics, ingredients and techniques achieve certain design briefs, tips and tricks to efficient bouquet making as well as packaging, transporting and delivering your bouquets safely.
Arrangements:
Learn how to choose the right vessel, foam-free mechanic and flower recipe to create a large variety of centrepieces as well as timings, pricing and logistics for events.
Wiring:
Step by step video tutorials on flower crowns, cake florals, hair flowers, buttonholes and more. We demonstrate quick and effective techniques and how to leverage your blooms to last longer while wired.
Installations:
Master the art of the floral installation by learning how to set up your Foam-Free mechanics, safely hang your blooms, create scale, overcome the elements and achieve the desired visual aesthetic.
Pricing and Quoting:
Lift the curtains on how to calculate your expenses and create profitable quotes that deliver results and allow for effective floral budgets.
No more second guessing, losing profits, self doubt or quoting with emotions.
The Process:
Simplify the event process and inject automation, efficiency, outsourcing and delegating to open up time and money in your business processes as well as optimising your customer journey to build trust, transparency and client satisfaction.
Marketing:
Create a succesfull marketing strategy based on your goals, KPIs and your own unique audience to attract dream clients who not only value your service but tell everyone else about it
Business Mindset:
Tackle imposter syndrome, self doubt, scarcity mindset and lack of consistency by bulding a strong mindset that will take you through the wins AND the fails.
Here's What other florists Are Saying...
The Vase
I have already learnt so much from the informative classes and really enjoy her teaching style. Whether you are just starting out or are an accomplished florist there is so much to gain from investing in yourself and expanding your knowledge. I highly recommend Wildflower Academy should be in every florist's toolbox.
Form Floral Design
Ash is such a wealth of knowledge for florists and creative business owners. Whether you are new to the industry or have years of experience, you will learn something every class. Wildflower Academy provided more than just education, it provides you with the opportunity to become part of such a wonderfully inclusive and supportive flower loving community.
WHAT ARE YOU WAITING FOR
The ultimate floral resource for your toolbox
